How to Book the Right Keynote Speaker

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Written by Tim Grable

August 29, 2018

People get excited about the keynote speaker when they attend events because they know the speaker will set the right tone for the event.

In the majority of cases, a speaker’s presentation may determine whether the audience will be thrilled by what comes next or whether they’ll be disappointed.

To prevent the latter scenario, you should carefully choose the keynote speakers.

Here are some tips you can use for this process.

Define the Purpose of the Keynote Speech

 How to Book the Right Keynote Speaker

By knowing exactly what type of speaker you’re looking for, it will be so much easier for you to make the right choice.

Generally speaking, a keynote speech can entertain the participants, empower or motivate them, and overall, make them excited and curious about the event.

Kevin Snyder is an excellent example of a keynote speaker who combines motivation with stand-up comedy. He’s dynamic, he has good energy, and he is genuinely passionate about empowering audiences.

His presentations are also tailored, so you can expect from him to deliver content to your audience will find valuable.

Think About the Event’s Main Topic

If you organize an event on social media marketing, then it wouldn’t make any sense to have a keynote speech coming from someone who doesn’t work in the field. This would most likely leave the participants confused.

Your event’s topic acts as a guideline when it comes to selecting the right keynote speaker.

For example, if your event will focus on entrepreneurship, then a speaker such as Dave Kerpen can be a great fit. He’s a serial entrepreneur and the founder and CEO of a social media software company. This shows he has expertise in this area and he will be relatable to the people who are going to attend the event.

Define Your Budget

Before researching to create a potential list of speakers, it’s essential to establish your budget. That way, you will know which speakers can be included in your list and which ones you can filter out.

If you have a larger budget, then you can go for a celebrity speaker, such as Louie Anderson, who can help you generate even more interest in your event.

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Know Your Audience

Even if you thought you booked an amazing keynote speaker, you might find the participants are not that pleased with them.

This can happen when, for example, the speaker is using too much business lingo at a dinner party, instead of a lighter language, which is something the audience was expecting.

Before choosing the speaker who will be in charge of doing the keynote, it’s important to analyze the participant’s background. This will help you determine the type of material which will appeal to their interests.

Steve Anderson is an excellent example of a keynote speaker who focuses on the use of technology, so people with a technical background will love his presentation.

On the other hand, there are female speakers, such as Meredith Oliver, whose marketing and sales presentations are fun and inspirational so any audience can attend.

Now You Know How to Book the Right Keynote Speaker

The right speaker will set the tone of the conference and will make the attendees excited for the rest of the day, as well.

We hope our tips will help you choose the right keynote speaker for every event you’ll be organizing.

If you need a great selection of speakers, don’t forget you can rely on us to find one which matches your event’s topic. Contact us at (615) 283-0039 if you would like to discuss your needs.

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