How do you go about selecting a keynote speaker for your events? Do you instantly find yourself drawn to the big names in the industry or is budget your first and foremost concern? So are you sure you are not overlooking essential details?
With so many things involved, it’s hard to know what to prioritize so that you can find the right speakers for your events. In this article, we’ll share a few exclusive pointers to help you know what to focus on when selecting prospective speakers.
Content, Content, Content
It’s fantastic when a speaker manages to get the entire audience pumped up and energized. However, it’s also vital that the content in their presentation connects to your goals for the event. This will help you get the impact you want.
For example, let’s say you’re hosting an event for your company’s leaders. One of your goals could be to inspire them to communicate better and be more productive. In this case, you may want to book a speaker like David Grossman.
Well, one of the main aspects David focuses on in his presentations is communication and leadership. He provides valuable insights which help leaders learn the skills of being a highly-effective communicator. So, the content in his presentations would align perfectly with your event’s goals.
Different events come with different goals, of course. However, it’s essential to pinpoint what it means for you to have a successful event and use that to guide your efforts of finding a speaker.
The best keynote speakers will work with you to shape their content into something which will provide the most value to you – and your audience.
Not everyone has the background, the charisma or the communication skills needed to speak and genuinely engage an audience for an hour or more.
Experienced speakers know how to share their insights and knowledge in an authentic way which pulls the audience in and keeps them engaged throughout the presentation.
So if you want to find the right speakers for your events, carefully analyze how they perform on stage, in front of an audience.
Pick someone who is poignant and has a wonderful personality and stage presence — someone like Richard Lui.
A veteran MSNBC-CNN anchor, businessperson, and political campaign manager, Richard Liu shares the big ideas of our times during his awakening presentations.
Plus, Richard has honed his skills as a speaker by performing at over 500 events and was ranked in the top 1% of subject-matter experts of the Washington Speakers Bureau.
How You Can Find the Right Speakers for Your Events
Finding the right speakers for your events is the first step towards creating a trusting relationship with your audience, and it can determine whether your event will be remembered on a positive note or not.
Speakers possess communication skills which will help them engage any audience for an hour or more, depending on how long their programs last.
So, how do you find the best speakers to match the intent of your event?
Here are some valuable tips which will guide you through the process.
How to Find the Right Speakers
1. Determine the expertise you need from them
One speaker does not fit all types of events which is why you need to know from the start which area of expertise you are looking for.
There are speakers who focus on teaching leadership, sales strategies, accountability or company culture. At the same time, there are those whose focus is inspiring and motivating audiences through their speech.
Depending on the type of event you are throwing, the theme and your goals, you can start searching for a speaker who has the expertise you are looking for.
2. Look for something different
By different, we are referring to a speaker who does not deliver the same speech at every event they go to or one that you can find on YouTube. It is vital that they can adapt to your company’s needs and the particulars of your audience.
Make sure you find a speaker who can personalize and customize their talk.
3. Search for authenticity
In this quest to find the right speakers, looking for authenticity will always guide you towards the best choice.
One characteristic of successful speakers is the fact that they have real-life experience which they have managed to turn into insightful lessons. The last thing you would want for your event is a speaker who does not base his lessons on actual real-world experiences.
People will see right through them, and this will hurt your reputation. That is why it is important to check the background of a speaker before deciding on them.
4. Consider the particulars of your audience
Let’s say that the topic for your next event is artificial intelligence and your audience is formed by people working in the industry and want to learn more about its applications in the future.
Because the attendees already know the basics of AI, the speaker you are going to hire needs to be an expert and have practical experience in this field, so that the audience can learn from them, perhaps giving an example of a case study exemplifying what they have been working on.
If, on the contrary, the event represents a mere introduction to AI, then the speaker needs to be an excellent communicator and be able to explain complicated concepts in simple terms.
5. Use trusted sources
We recommend looking at companies who provide entertainment for hire and search through their portfolio to find the speaker who suits your event and your audience.
Also, check for reviews to see what other clients said about them.
Surprise Your Audience with the Best Speakers
Using these five important pointers is going to help you find the perfect keynote speakers much more easily because you will know what to look for.
A Professional Agency Can Help You Find the Right Speakers Faster
In this article, we highlighted just a couple of the essential aspects which go into finding an experienced, charismatic, insightful speaker who will fit right in with your event. There are many others to take into account, as well.
Working with a professional booking agency such as The Grable Group can make the process a lot faster. There are over 1,000 qualified speakers, artists and comedians featured in our portfolio and we’re confident you’ll find the right speakers for your events among them.
Feel free to browse our portfolio, if you still can’t decide which speaker to hire, you can count on us. Just give us a call at (615) 283-0039 so we can talk about your event.