Speakers not only have the purpose of teaching, inspiring or motivating your audience, but they also represent a powerful tool you can use to boost event awareness.
It is smart to use speakers for your events so you can differentiate yourself from the competition and turn it into a success every time.
The speakers’ endorsements matter to your company because, in the long-run, the events you will be organizing can become the best in your industry and they will also establish trust in regards to your business.
Additionally, they can be on the must-attend lists for many business experts.
Here’s how you can use speakers to boost event awareness.
1. Be Clear About What You Want
If you are going to say something like “Would you kindly help us spread the word about the event?”, then the speakers will feel confused.
You need to formulate very precisely what you need from them and what exactly they can do to help.
Which brings us to the next point.
2. Provide Them the Materials They Need for Promotion
Speakers usually have social media accounts where they can spread the word about your event. The first thing you need to keep in mind is you do not want to make it hard for them to help you out.
Instead, they should put minimum effort into it.
Because of this, we recommend creating all the materials they might need to promote your event on their social media profiles, such as graphics and the messages.
3. Offer Them Something in Return
If speakers feel like you need their help just because it will benefit only you, then they might be hesitant about helping.
Aside from getting more exposure through your event, offer them something more by understanding what you can give back in return for the promotion.
If they have just launched a book, then you can offer your audience a discount for it. You can help the speaker make more sales by having the book at your event.
Try to find out what they are currently working on and focus on helping them out with that.
4. Stay on Top of Their Mind
The speakers you are going to hire most likely have several events per month, so they are quite busy people.
Because of this, you need to kindly remind them (but not bug them) about your event and what you have already established about promoting it.
If the speaker has a PR team or a personal assistant, then we recommend discussing with them directly and get things moving more quickly this way.
Are You Boosting Event Awareness Using Speakers?
Tapping into the network speakers have already established for themselves is a smart thing to do for every event you will be organizing.
Event planners had noticed that by doing so, they had maximized the attendance for their events and saw an increased in the amount of traffic and sales they made when the speaker shared a post about the event.
Every speaker will have their motivation when they decide to help you boost event awareness. It is a matter of persistence and finding the right approach.
If you need help finding the best speakers for your upcoming events, give us a call at (615) 283-0039, and we will make our best recommendations.
Also published on Medium.