Art has always been about the process of transformation since the main idea behind it is about taking something small, like a simple idea, and transforming it into something that is both meaningful and useful.
Art is also about telling stories, but not many artists follow through when it comes to using art as a medium for their storytelling.
It is a huge shame since many of those artists could use this skill to inspire people around the world to undergo the process of transformation that would help them change their lives for the better.
The good news is that where others have decided to let an opportunity pass them by, some have chosen to step up and accept the risk.
Joe Castillo is someone who did that. An accomplished artist and an excellent keynote speaker, he took the opportunity because he wants to help everyone realize their full potential, and to keep them from letting a huge, once-in-a-lifetime opportunity pass them by.
It is a personal and bold statement, but, at the same time, Joe understands that this is the very risk that keeps many people from undergoing the process of transformation and making a change in their lives that matters.
The Process of Transformation – Something Every Single Person Should Risk
According to Joe, one mistake many people make is believing that change is not something they need in particular, but that it is a process that would benefit others. However, they seem to overlook the fact that change is something that starts with them.
Whether you are an average family man, a college student, or a prominent business owner, you need to understand that making a change and taking a risk is exactly what helps you get where you need to go in life.
After all, life keeps moving forward. The present does not pause for anyone, and there is no rewind button to fix your mistakes. All you can do is ensure you do not miss out on the process of transformation that could change your life.
As our experience has shown us time and time again, out of all the types of people in the world, business owners are the ones who are the most reluctant when it comes to change.
On the other hand, they will have the short-term comfort of knowing they did not make a risky decision that could cost them their business, but when it comes to long-term results, they will come to regret their initial hesitation.
Moreover, this is something Joe knows firsthand. He is not just saying it since he is got 20 years of experience in the advertising world, where he ran his agency. So he knows how important risk-taking is for the lifespan of business, no matter what industry it operates in.
As a matter of fact, his central credo regarding the process of transformation is based on the starting point of Innovation. Without it, there’s no hope for long-term improvement.
Of course, where there’s innovation, there’s going to be a risk and the fear of failure. However, Joe knows that risk and failure are just stepping stones towards success, and that is what he wants to instill in all people, especially business owners.
Yes, you might hit hard times when you make a change, but that is when you get to learn about Recovery. Moreover, that is one of the main things that any successful business owner has encountered throughout their lives.
Joe adamantly believes that it mainly teaches you how to handle failure. Moreover, when there’s no more failure to deal with, all that is left is the success.
This is something that is noticeable in his speeches and sand art as well. He did not start handling these kinds of performances ever since he was little. No, he took a risk and made a serious change, one that helped him Renew his image.
Renewing the image is exactly what any business owner should do when he or she notices that their progress is coming to a halt.
However, while his method of using sand to tell stories made him known around the world, he still didn’t feel like he achieved one hundred percent what he wanted. Sure, he was getting calls from large-scale companies (Apple Computers and Sony Online Entertainment), but he kept feeling like people needed more. His sand art made them feel powerful emotions, sure, but it did not quite touch upon the Motivational energies they needed to succeed.
This was when he decided to combine both his artistic talent and his skills as a persuasive, motivational speaker. It allowed him to make sure that everyone can hear his message and enjoy his art as well.
It is a combination that works very well. Both sand art and keynote speaking address people on an emotional level, with the latter being more focused on motivating the audience, while the former places emphasis on making them feel something they’ve never felt before.
In the end, when you think about it, the sand itself can tell many stories which people can easily comprehend. In Castillo’s words: “Sand running through an hourglass means your time is running out. Sand running through your fingers implies that the opportunity is slipping away.”
If there’s one thing, Joe wants his audience to take away from what he has to say it is this: Change matters, no matter how small it is. After all, something as small as sand changed Joe’s life for the better. Just imagine what a slight change in your life, or in the way you run your company, can do for you and the people around you.
It all comes down to what Joe keeps telling his audience: “Put in the work. Take a deep breath. Embrace the risk. Moreover, then … Jump”.
This is the kind of can-do attitude Joe has been able to inspire in employees and business owners alike for some time now
By using his sand art as a medium through which to express his message, he is effectively ensuring everyone will always remember what they have learned since this will be the kind of experience that will follow them through life.
If you are interested in what he would be able to do for your company as well, you would be making your employees, your partners, and yourself, a huge service by booking him for one of your events, meetings or conferences. You can talk with us to see when his schedule is clear so that you can book him ahead of time.