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Entertainment is the crux of a corporate event, as it can make or break it entirely. As an event organizer, you have to make sure your choice for entertainment is always up to date and reflective of modern ideas.
The end of 2019 marked the conclusion of an amazing decade for corporate entertainment. As we are in the first leg of 2020, it’s essential to know the tendencies and ideas which are floating around the industry.
This is why, in the following article, we will share a few ideas that have started to get traction this year in the hopes it will help you stay ahead of the curve and predict upcoming trends.
Technology Is Becoming More Effective
During the previous decade, we have seen more and more entertainers incorporate new technology into their acts. It is due to this prevailing trend that we saw the rise of “technology magicians” or dance groups who employ devices to enhance their performance.
With the advancements in tech, we are seeing virtual reality being implemented into a myriad of performances through the help of wearables such as VR headsets.
iPads have also been used by numerous performers who employ tech in their act. They are used to create intricate illusions or can sometimes serve as stand-ins for a set of playing cards.
For 2020, we predict that technology will see more widespread adoption and will be commonplace for many entertainment acts.
Rising Appreciation for Personalized Shows
In today’s corporate entertainment landscape, uniqueness is more and more appreciated. Many entertainment platforms are coming up with fresh content, and each of them is competing for the viewer’s attention.
Due to the internet and availability of information, chances are quite high that they may have seen a performance countless times online before seeing it live. Because of this fact, people aren’t as easily impressionable as they once were a few years ago.
For 2020, audiences will be more appreciative of exclusivity – the idea that a performance they are witnessing is one-of-a-kind or, in fact, even personalized for them.
Social Media Has a Stronger Presence
Social media is more present in our lives than it has ever been. On average, we spend around 140 minutes per day using it, and that number is only going to rise in the following years.
This drastically changes the way we look at corporate entertainment, as events will also be heavily featured on social media. And here we aren’t talking about the act of promoting an event.
Instead, we are talking about the way people will manifest their interest in an event by sharing pictures or discussing it online.
Social media is not only here to stay but is steadily growing. And starting with this year, we should look more into the prospect of organizing an event with regards to the on-site audience and the online audience.
Guests Are More Environmentally Aware
As topics such as climate change have been brought at the forefront, people have become more and more conscious about the environment.
Environmental awareness has been a hot topic lately, and heavy emphasis has been put on concepts such as sustainability and eco-friendliness. Because of this, many corporate entities have been put up to scrutiny by clients.
In the realm of entertainment, keynote speakers and activists have seen a rise in popularity, with many people seeking professional advice, to educate themselves on the subject.
For 2020, we predict that interest will only grow and that there will be a high demand for this kind of speakers and influencers.
The Newest Ideas in Corporate Entertainment
We hope this article has given you a bit of insight into how the corporate landscape is going to look for this year and, perhaps, for years to come.
If you are looking to provide your guests with the type of entertainment which feels modern and fresh, then you have come to the right place.
We can help you find the right entertainer for almost any type of event you are organizing in 2020. Be sure to reach out to us at (615) 283-0039, and we will gladly assist you!