Audience engagement is one of those aspects which determines whether your event was a success or not. During the event planning stage, it’s important to figure out creative ways you can employ to boost event engagement.
If your guests aren’t engaged, then they will probably not want to attend other corporate events you organize and even leave early.
You could also end up with negative reviews on social media and through word of mouth. People tend to share negative experiences with their friends more than positive ones.
To make sure this doesn’t happen to you, continue reading the article to find out what tips we recommend when it comes to boosting audience engagement.
1. Plan a Contest
Testing their luck is something people love to do, and a contest will satisfy this desire. The most important thing you need to keep in mind when planning a contest is to offer a relevant prize which will incentivize your audience to join and increase Audience Engagement at corporate events.
One of the easiest ways for the guests to submit their contest entry would be on social media – whether it’s on Twitter, Instagram or Facebook.
Now only this is going to help you create a ton of buzz on social media about your event, but the social proof is essential for securing sponsors and partners for future corporate events.
A contest idea you can use is one where your guests will showcase in a social media post their favorite part of your event. In this case, the winner would be selected at random.
2. Create an Event Hashtag to drive Audience Engagement at Corporate Events
To ensure the attendees and everyone invited will know the event’s hashtag, make sure to promote it before the event takes place and also on materials, during presentations, and of course, on social media.
The use of a hashtag goes hand in hand with the contest you can organize, but you can also encourage the participants to post their favorite part about your event.
3. Book Quality Entertainment/Speakers
A speaker or an entertainer who does not spark any emotion will not leave a pleasant impression on your guests.
The talent you hire needs to enhance the overall experience for the participants, so be sure you go for someone who knows how to engage an audience through an original presentation or performance properly.
4. Do Live Polls/Q&As
Another effective way to boost audience engagement at corporate events is by involving the participants in an activity, such as doing a live poll or a Q&A, either with company leaders or other experts you’ve invited.
By employing these two methods, you will make the audience feel like their opinion matters because they get to contribute to the event.
5. Have a Mobile App
Nowadays, event mobile apps have become the norm in the industry. Major and small events use apps to keep their audiences engaged effectively.
Aside from this, a mobile app can help you plan a better experience during the event. The attendees will be able to check the schedule anytime they want, find answers to common questions they might have and even specific updates or announcements you make before or during the event.
Your Corporate Events Deserve the Best
Your audience is an essential asset for your event’s success – if they don’t have a good time, then all your efforts will be in vain.
That’s why you need to make sure you employ the tips we presented in this article. We’re confident you can fit at least one idea in the planning process.
In case you need help with entertainment or choosing a speaker to increase Audience Engagement at corporate events, don’t hesitate to call us at (615) 283-0039 and we’ll help you make a perfect choice.