Organizing special fundraising events remain one of the best opportunities to rally people around your cause, keep loyal donors invested and, of course, raise money.
However, with the costs of booking the venue, catering, entertainment and more, fundraising events can end up costing more than they produce.
So what can you do when the money you get from ticket sales barely cover the event’s costs? Well, you need to get creative and come up with strategies to ensure your events are bringing in a steady revenue stream.
To make your job easier, we’ve gathered a few practical ways to raise more money at your next fundraisers. Keep reading.
Provide Early-Bird Tickets
Building the premises for a successful event starts well before the day of the actual event.
You want people to be marking their calendars and committing to your fundraiser as early on as possible. That’s because there are many fundraiser events throughout the year that your potential donors could attend instead of yours.
To deal with all that competition, start promoting your event as soon as you have a date in mind and offer discounted prices for tickets.
Depending on the size of your event, you could offer ticket discounts to the first 100 guests, free raffle tickets maybe or other incentives to make donors want to RSVP right away.
Promote Your Event on Social Media
Using social media is an excellent way to get more eyes on your cause and expand your base of supporters. You could create a free Facebook event page and share exciting updates and news there.
However, don’t limit yourself to just Facebook.
Use well-crafted posts across social media to generate buzz around the event. This can boost attendance, which will positively influence your fundraising’s event’s revenue.
What’s more, you never know who will come across your post, maybe your next major corporate donor will learn about your organization via Facebook, Instagram or even Snapchat.
Offer More than One Way to Give
The most straightforward and most efficient way to boost your fundraising event’s revenue is to provide attendees with multiple opportunities to donate.
Here are a few fundraising ideas to consider if you want to create a more complex, more versatile giving experience for attendees:
- Branded merchandise. T-shirts, mugs, headphones with the logo of your organization; these can all provide an additional incentive for guests to spend money to support your cause.
- Add a raffle. It will not only make the event more interactive and more exciting, but you’ll get to raise more money from selling raffle tickets.
- Go digital. Make sure your organization’s online donation page is optimized for mobile and makes it easy for people to give on the go. Don’t forget to encourage people to use their mobile phones to support your cause during the event.
Invest in High-Quality Entertainment
Entertainment builds excitement, it puts people in a good mood and enhances their experience at your event. It also helps generate buzz (through pre-event communication) and increase the chances of more people showing up for the event.
Finally, it shows you’ve put some extra effort into creating a memorable experience for attendees and elevates the perceived value of the event’s ticket.
Also, when people are relaxed, feel entertained and appreciated, they are more likely to reach deeper into their pockets.
That said, here are a few of our top recommendations to ramp up the entertainment at your event.
- Live Event Painting. If you want to surprise attendees with something unique, you can’t go wrong with a live painter who can turn your fundraiser into a work of art. If you want, you can auction off the final painting and further boost your fundraising event’s revenue.
- Clean Comedians. Even fundraisers who deal with heart-rending issues, such as illness and natural disasters, can benefit from a comedian who can warm up the crowd and bring a hearty dose of optimism.
- Magic. Magic shows are interactive, fun and they bring that exciting element of surprise to a fundraising event. What’s more, a magic act is extremely flexible in terms of size, format and stage presentation. So, regardless of whether you’re planning a smaller fundraiser or a large gala, you can make it work.
For more entertainment options, make sure to check out the other amazing artists, speakers, and performers in our portfolio.
We also have a phone number you can reach us at if you have any questions: 615 283 0039. We’re always happy to talk to you!
Use Visuals to Tell Your Story
Anyone who’s been in the fundraising industry for a hot second knows potential donors will always respond better to storytelling than to hard, cold facts. But you can further maximize the impact of storytelling by adding a visual component.
As people, we respond to and process visual data better than any other type of data.
You can use that to make a lasting impression on your event attendees and tell your story in a way which will inspire donations. How?
- Put together a video featuring testimonials from those your nonprofit serves. You can also include animations of statistics and snippets from community events. Play the clip at the event; it will act as an emotional trigger, making more people want to donate.
- Use live Sand art. Joe Castillo’s powerful Sand Story art goes beyond words and has an emotional power which is indeed one-of-a-kind. Learn more about it by watching the video below:
Put Together a Fierce Follow-up Strategy
A strong follow-up strategy can help keep donations pouring into your organization long after the event has come to an end.
The primary goal here is to turn attendees into recurring donors and here are a few pointers to help with that:
- Take the time to thank everyone for taking part in the event. In-person interaction is essential, but you’ll most likely won’t be able to shake everyone’s hand. So make sure to send attendees a heartfelt email, no longer than three days after the event.
- Keep guests in the loop. Send them updates about your organization, the status of your cause and the impact their donations have helped make.
- Ask for their input regarding the event. Any feedback can help you plan better, more effective fundraisers in the future.
Turn Your Next Fundraising Event into a Smashing Success
We hope you enjoyed reading these tips and you’re already thinking about using some of them to increase the revenue of your next fundraising event.
Come back to our blog whenever you need some new ideas and fresh inspiration to make your events the best they can be. Also, sign up for our weekly newsletter and get top resources and hacks delivered right in your inbox.