Last updated on July 9th, 2017 at 09:20 am
Looking for ways to increase your organization’s popularity and funds? One of the methods you’ve probably already tried is organizing a charity event. That helps you promote your cause.
Do you want your next fundraising event to be successful? Learn how to gather a larger audience. Here are four tips to help you increase attendance to this kind of events.
1. Raise More Awareness through Media
Your first concern should be spreading the rumor. People won’t show up at your fundraising event if they’re not informed. Media can help you send your message to a large audience.
Try to get in touch with the local press, radio and television several weeks before the event. Ask them to promote it by including it in their community calendar. That will help you get better local coverage.
Pay for regular posts in the local newspapers as well. They still work well as a promotion channel.
It would be great if you could also be a guest at a radio talk show or have a short interview on TV. It’s important to send out the message in person.
2. Get Support from Local Sponsors
That is another tip that can help you get more visibility for your fundraising event within your community. If you have local business owners and other relevant figures among your donors, ask them to help you.
They can have a significant impact in promoting your next fundraising.
These persons act as opinion leaders in your community. They have lots of connections and the ability to influence other people. If they are willing to participate and donate, maybe their acquaintances are likely to do the same.
3. Send Invitations They Can’t Turn down
The invitation is the first impression your donors get. Try to invest in invitations your guests will get through direct mail. It is a more personal and appealing method.
If you don’t have enough time or funds, go for the traditional email invitations. In both cases, keep your message short and precise. A third option that’s worth trying is inviting them in person.
Meeting donors gives you the chance to establish a long-term relationship.
4. Promote Your Fundraising Event Online
Facebook, Twitter, and other social media channels are an excellent and affordable way to raise awareness and get more attendees at your next event. Try to engage your target audience online.
Post ads on Facebook, ask people to like your page. Write more articles on your blog and share the event as much as you can on every social media platform you use.
While you’re at it, promote your event’s agenda. If you include an entertaining act on your list, don’t forget to point that out. Tell people who your guest is and what kind of show they should expect.
That will tempt them to attend. If you want our advice, have someone like Jeff Allen at your event. He’s an expert in the art of clean comedy that suits a charity event.
Now that you’ve got some hints, you can start working on your next event. Apply what you’ve just learned, then measure your success. We hope you’ll benefit from this post and increase audience at your next fundraising event.
If you’ll decide to book an entertainer, check out our artists and choose one for a memorable event.