Last updated on August 8th, 2019 at 05:44 am
How you market your fundraising event plays a critical role in its success. It will help you spread the word about your event, increase attendance, and reach fundraising goals.
So, it’s important you make promotion one of the main priorities. Luckily, there are a lot of different strategies and channels you can use to effectively market your fundraising event – even if you don’t have much experience in this field.
Create a Dedicated Landing Page for Your Fundraising Event
A landing page is a special page on the organization’s website you’ve created specifically for a marketing or advertising campaign.
There are a few essential things to keep in mind when creating this page for it to be effective and to support stated goals.
For example, let’s say the goal is to sell as many tickets to the event as possible.
First off, you need strong headlines which showcase the benefits guests will enjoy by attending – and how much of a difference they can make by being there and supporting your cause.
Include any types of incentives which help the fundraiser stand out from the rest (like maybe you have a special guest, or perhaps you’ve booked amazing entertainment for the occasion).
All these extras make each event more appealing and thus help increase the number of attendees.
Also, pay extra attention to call-to-action buttons. These are the buttons visitors click on to take the action you want them to receive; in this case, registering for the event.
Use contrasting colors to make sure they are easy to spot within the page and try using text which evokes emotion and creates a sense of urgency (words like now, today, only, hurry, rush, limited-time are great for this purpose).
You can learn more about creating effective landing pages here.
Leverage Social Media
Social media is a powerful tool you have at your disposal to increase awareness as you market your fundraising event. Here are a few best practices you can use to make the most out of it:
- Update cover images to highlight the upcoming fundraiser. This is a great yet simple way to let your social media following know you have a new event coming up.
- Create a special #hashtag, like # [name of the event] + [the year] and encourage people to use it to help increase online exposure of your event. This will also help you discover and connect with people who are talking about your fundraiser using the event’s hashtag.
- Stay active. Don’t just make a bunch of posts announcing the fundraiser and then go MIA. Instead, post periodically across all social media accounts, linking to your landing page. Sharing the latest updates about your fundraiser will help keep people engaged.
Offer Early-Bird Ticket Discounts
If you are planning to sell tickets as a way to raise money for your cause, then consider tiering ticket prices. Using this ticket pricing strategy is an excellent way to encourage people to buy tickets and commit to your event early-on.
Plus, these early-birds are likely to turn into your biggest advocates and share details about the event to their friends, family, co-workers, and their social media following.
Now You Know How To Successfully Market Your Fundraising Event
We hope you’ve enjoyed learning more about a few tactics which will help you promote each fundraising event and you’ll consider giving them a try.
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