Last updated on May 23rd, 2020 at 02:40 pm
In the wake of the 2020 pandemic, public events have been severely impacted. Many organizations are exploring new avenues in which they can carry out their fundraising efforts during Covid 19.
Thankfully, fundraising has always had a second home on the internet. And now, in times of crisis, many fundraising efforts can be transitioned seamlessly to an online platform.
If you were planning to organize an in-person fundraising event, then rest assured; all your work is not in vain. In this following article, we will show you 4 ways in which you can continue your project and even give it new life to raise money in times of crisis.
Be sure to read on, as we offer you four tips on how you can transition to a virtual fundraising event .
1) Should You Cancel Your Event? No!
Your initial event plan may have been affected, but this doesn’t mean you have to cancel the event. Do not issue the cancellation to the audience and instead be open about the fact that the event will transition online.
If it’s needed, you can even postpone your event to a later date, to set things in order.
However, be sure to continually communicate with the audience during this transitional period, because going cold on your donors usually creates unrest among them.
There are many other things to add, but we do hope it reinforces the idea that the first best thing you can do for your event is not to cancel it and to embrace the idea of going online altogether.
2) The Format of Your Virtual Fundraising Event
For a long time, online fundraisers have been divided into two main categories:
Live-streamed event -- A type of event where viewers can tune in to a live video feed of a specific activity. This type of event is perfect for recreating a live event experience.
Fundraising campaign -- A fundraising effort where the audience accesses a web page where they can find extensive information about the campaign’s cause and how they can help it.
Ideally, you will want to incorporate elements of both categories in your fundraising effort. This way, you make sure your event is richer in content and that it offers your target audience a more robust experience.
3) Find the Right Online Platforms
Once you are fully committed to the idea of going online, you will have to find the right platforms to fit the scope of your virtual fundraising event .
We cannot tell you which platforms to choose, that’s up for you to decide, but we can tell you that you will need to pick the online platform which best enacts the idea you have for your fundraiser.
For example, if you choose to broadcast video, you will need to search for platforms where your event’s activities can be aired on the video format, and your audience will be able to tune in to view.
Another aspect to consider is the donation process. Be sure to find a platform which simplifies, but also offers a secure way in which the audience can make their donations.
4) Adapt Activities for the Online
You may not be able to fully translate all the ideas you had for your in-person event, but the chances are that you can faithfully recreate most of your event program in an online setting.
A large number of social activities transfer very well to an online format. For example, movie screening and a virtual comedy show can be transformed into an online viewing party.
It is entirely your choice, and it depends solely on what kind of experience you are going for your virtual fundraising event.
But what we can suggest is to do something which will exceed your audience’s expectations. You can opt to have a virtual entertainment segment as part of your event’s activities.
A stand-up comedy show, a virtual magic show, or a captivating presentation are just some entertaining activities that carry over well to an online environment. The comedy of Bob Stromberg connects with non-profit audiences in either a physical or virtual fundraiser.
Give It a Shot
While your initial fundraising plan might have been impacted, it doesn’t mean that the entire effort is ruined. Instead, by going online, you’re setting up your event for an even higher potential than it may have had.
And while you’re at it, why not diversify the experience and add a bit of entertainment in the mix?
Comedy is a sure-fire way to reach your audience’s hearts, and we can help you find the right entertainment solutions for your event.
Be sure to give us a call at (615) 283-0039 or email us, and we will gladly assist you! The Grable Group is the top booking agency for virtual events and nonprofit fundraisers.