Last updated on February 23rd, 2019 at 07:35 am
A fundraising event is a popular way to raise money for an initiative. While they can be very rewarding, you also have to consider that organizing successful fundraising events can be expensive and will require much hard work.
Thankfully, we have put together a comprehensive guide which will walk you through the essentials of How to Organize a Fundraising Event which is set to win!
Establish the Event’s Purpose
Usually, besides raising money for an initiative, a fundraising event has a secondary objective it must achieve. Before going on to organize the event, you must establish what you are ultimately trying to accomplish through it.
Maybe you are looking to raise awareness, to gain publicity or to network. Whatever the reason might be, you want your objective to be clear from the get-go.
After that has been settled, then you can figure out how to proceed next.
Set Your Fundraising Goal
It would be best if you established what monetary threshold you are looking to achieve. There a few variables to consider when you’re deciding what amount of money you want to raise when you organize a Fundraising Event.
This depends on what is the objective of your initiative, what will the money be used for or what their intended purpose is. Once you have established that, you can proceed to come up with ways on how you will raise that amount of money.
There are numerous ways to approach this aspect. You can maybe have an entrance fee, or you will rely entirely on donations.
Consider Your Budget When You Organize a Fundraising Event
It would be best if you did a listing of all the expenses required for the event. Knowing the budget is essential to give you a sense of the event’s possibilities and how it will pan out.
Your budget plan should include the expenses of the following:
- rent for the venue
- catering for the event
- the utilities
Remember always to have some extra money for situations which might lead to unforeseen costs.
It’s imperative, when you’re budgeting, taking your fundraising goal into account – you wouldn’t want to end up spending more than you are looking to raise.
Promote Your Fundraising Event
Think of your event as something similar to a new product. Once you’re ready to put it out, you need to market it to ensure its success heavily.
It would be best if you convinced your audience that this event is worth spending their time and money on.
There is no cookie-cutter way on how to successfully market your event, but that is the beauty of it since you can get creative with this process.
Some methods of spreading the word about your event are invitations, flyers, posters, contacting the media, publicity campaigns or word of mouth.
Offer An Amazing Experience
You want your event to be special and to offer your audience a meaningful experience. That is why you should consider entertainment as the main attraction.
You will quickly see the benefits of entertainment in how people will perceive your event.
What Type Of Fundraising Event Should I Organize?
Organizing a fundraising event can be very beneficial for your organization, no doubt about it. It can build quite a positive reputation, and people will be more willing to support an organization that does something for the community.
If the public perception is positive, then you can be sure that this will have favorable effects on your organization’s goal. That is why it’s safe to say that the right event idea can be worth millions.
Here are a few excellent ideas to help you get started.
Set Up an Art Show
Art has the power to capture people’s attention. It evokes both strong feelings and thoughts. So perhaps, one of the most impressive traits that it has is that art has the power to spark a dialogue.
If you choose art as the central theme of your fundraising event, you should consider one of the following ideas:
- Organizing an exhibition. The chances are that there are at least a few local artists who want to gain a bit more exposure for their art. You can ask them to donate some of their works. If there are any potential buyers, you can put the art up for auction.
- Organizing an art sale. You can turn this type of event into an open fair, where artists put their works up for sale.
- Talent showcase. In this type of event, the focus will be entirely on the artists. You can hire them to showcase their skills to the audience live.
For this last part, we can suggest an incredible idea for entertainment that will surely take the attendees by surprise: sand painting in front of a live audience.
Joe Castillo is one of the most renowned sand painters in the world. His artistic prowess and ability to create a compelling story are unmatched. And that’s why his shows are a treat to watch.
Organize a Benefits Concert
A benefits concert is a very ample way of raising funds for a noble cause. Music has the power to get people together and to unify them toward a common goal.
Not to mention, the prospect of listening to good music while helping to make a difference in the world sounds tempting to anyone.
For this type of event, make sure you book a venue that’s large enough to host a band and a large audience.
As for the artists, you can recruit local artists to promote local talent. Besides that, we also suggest hiring a professional musician or a band.
Having many years of experience on stage, they are bound to offer your audience a truly unforgettable experience.
Put Together a Dinner Party
Whether you want the event to be formal or a tad bit lighthearted, one thing is for certain, a great dinner party never fails.
Parties of this type are usually luncheons, cocktail or wine-tasting events.
While everyone is gathered to enjoy their delicious meals, we recommend you provide them with some entertainment.
In this instance, we can suggest hiring a comedian. Someone with an energetic attitude and a lot of humor is bound to make your fundraising event a blast.
Kick Your Fundraising Event into High Gear
The ideas featured in this article are great to start a fundraiser, but why stop here?
We, the Grable Group, are a booking and talent management agency. If you want to enhance your guests’ experience, then don’t miss the chance to hire professional entertainers for your event.
If you are considering How to Organize a Fundraising Event, then do not hesitate to call us at (615) 283-0039 and we will gladly help you find top-quality entertainment.