Last updated on March 7th, 2019 at 05:57 am
We all know by now how powerful storytelling is when it comes to sending a message to an audience and connecting with them.
No matter the medium used to tell a story, they can have a powerful impact if the person who’s transmitting the message knows what they are doing.
However, in this article, we do not want to talk about storytelling in general, but about one Joe Castillo is an expert at.
Are you curious yet? Keep reading the article to discover what we are referring to.
Who Is Joe Castillo?
In a nutshell, Joe is a multi-talented artist. He is a best-selling author, storyteller and finalist on America’s Got Talent. Art spoke to him from an early age. He studied at the Ringling School of Art and later graduated from Florida Bible College.
Up until now, he has been seen live all around the world, in over 43 countries and 35 different languages.
Some of the performances he is most proud of include those Joe has done for world leaders including President Carter, President Bush, President Clinton, Hillary Rodham Clinton, Pope Francis and King Abdullah.
He was also proudly featured and performed on Q’Viva! The Chosen, X-Factor and The Today Show.
Joe is the artist who developed a new form of storytelling, which is called Sand Art, Sand Story or Sand Animation.
Joe worked in advertising for 20 years in Knoxville, Tennessee, at an agency called The Advertising Library.
Thanks to his experience in advertising and art, he then became a motivational performing artist. Ever since he has been creating stories made out of sand and is now the most prominent sand animation artist in the world.
Joe’s Unique Approach to Storytelling
You are probably wondering why he is so well-known and what makes him a wanted entertainer for any events. As Joe Castillo’s skills have been put to good use at all sort of events, such as:
- Special Events / Non-Profit / Foundations
- Corporate / Trade Shows
- New Product / Branding
- Weddings / Birthdays / Celebrations
Sand storytelling is made up of three pillars: sand, fingers, and a lightbox. Artists relay wordless stories by drawing dynamic pictures using sand on a lightbox, pictures that are then projected onto a larger screen for audience viewing. Performances are often accompanied by theme music. The art is commonly used at talent shows, business events and tribute performances.
With just three tools (music, a light table, sand), Joe Castillo creates different scenes which speak to the audience. The scenes are displayed on a screen so that everyone from the audience can see what he is doing.
Music is carefully chosen so that the scenes appear fluid and so everyone is drawn into the story he creates.
Here’s a quick sneak peek of how he puts to use his amazing skills.
Joe Castillo is a Spanish Sand Artist
La Ciudad de las Ideas
It is a rare artist that can make a squid morph into a shark, into a whale, into a dolphin. After a 12-minute speech and SandStory performance at the La Ciudad de las Ideas conference, entitled “The Magic of If,” Castillo received a standing ovation for his thrilling and touching performance. Along with La Ciudad de las Ideas, Castillo has performed for Mercedes-Benz, the Bank of Dubai, Disney Marketing Group and other corporations, conventions and holiday events.
Business Solutions Español
Art has been an integral part of Castillo’s life since he turned five years old. After two decades in advertising, Castillo sold his professional agency, graduated from Ashbury Seminary and pursued his lifelong love of inspirational art. The performances of this Spanish sand artist have been translated into more than 30 languages and displayed in more than 40 countries. Castillo believes art is more than an image to be glorified in an art gallery. Art and its messages can change business procedures, inspire employee participation and improve the workplace.
Though silent, sand storytelling is often interpreted through the verbal lens of its maker. Unfortunately, bilingual sand artists or Spanish sand artists are in short supply.
Sand Art Is a Universal Way to Tell Stories
So certainly, one that more people need to see Joe’s shows.
If you want to send a corporate message and use a different approach, then we believe Joe’s storytelling skills can come in handy.
He has got plenty of experience performing at banquets, new product launches, grand openings and other corporate events. Joe can take any message you want and make it resonate with your audience.
Don’t hesitate to give us a call at (615) 283-0039 if you want more details about Joe Castillo and how you can book him for your next event.