Last updated on November 17th, 2018 at 06:25 am
One of the main reasons to book an outside corporate speaker is their ability to provide a fresh perspective and impart practical information to help your organization grow.
The best speakers can also bring a ton of energy and excitement to events by entertainingly presenting their ideas. What’s more, they can inspire your guests always to pursue their best.
As you can see, there are plenty of reasons to book top speakers for an event. Question is; how do you do find them?
Well, this article should provide you with some answers, so keep reading.
Look for Signs Which Indicate Expertise
It’s important to keep in mind guests who will attend your event will expect to get something truly unique and valuable out of it.
Whatever the topic, audiences tend to pay close attention to a presentation only if the person who gives it has clear authority in that field. Doing your research online before booking a speaker will help you spot those highly-coveted thought-leaders.
Here are a few things to pay attention to:
- Awards which consolidate their reputation in their areas of expertise.
- Experience. Previous speaking engagements, particularly widely-acknowledged ones, can be telling of a speaker’s renown.
- Media attention. Has the speaker you’re considering been featured in the media for his/her achievements and expertise?
An expert in creating change and TEDx Speaker, Jodi Bondi Norgaard is a clear example of what constitutes an expert speaker.
Jodi is well-known for her ability to inspire innovation within organizations by challenging the status-quo and sharing lessons she learned during her entrepreneurial journey.
What’s more, Jodi has been featured on national media including The Today Show, Forbes, Upworthy, the New York Times and more. Learn more about her available programs here.
Make Sure the Speaker Doesn’t Lack Passion
The most impactful talks are delivered by speakers who not only have the knowledge to address a specific topic – but also the passion needed to fire up the audience.
Dr. Jeff Gusky is one of those speakers who have a tremendous passion for the ideas they share with their audiences.
As a National Geographic Photographer and certified emergency physician, Dr. Jeff Gusky speaks with authority – and emotion – about topics such as diversity, corporate culture, creativity, and healthcare.
Now, you may think it’s odd for someone with his background to talk about business-related issues and the corporate environment.
In reality, though, his professional background is what makes Dr. Jeff Gusky stand out as one of the best speakers.
During several of his programs, Dr.Jeff Gusky draws convincing parallels between what’s going on in an ER, for instance, and today’s business world. He does so by tapping into his experience as an emergency physician.
Therefore, he can convey his ideas is an original way which is sure to appeal to corporate audiences.
To get a better sense of his presentation style, make sure to check out the video below where he taps into his experience as a photographer to share a few powerful lessons:
Don’t Leave Booking the Best Speakers to the Last Minute
From improved employee morale to increased business performance, the impacts of booking a top corporate speaker for your event are far-reaching.
However, more often than not, the best speakers are the ones who get booked first. So we encourage you to address this point in your planning checklist sooner rather than later.
Start today by browsing our portfolio. You’ll find speakers covering a wide array of topics from corporate culture and leadership to technology, innovation and more.
Also published on Medium.