Booking a Keynote Speaker for the First Time? Here’s What You Need to Know

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Written by Tim Grable

October 18, 2018

When it comes to organizing an event, there is no denying that getting a keynote speaker can take it to the next level. However, there’s more to it than meets the eye.

This article will show you why booking a keynote speaker yields many significant advantages for your event.

The Benefits of Booking a Keynote Speaker for Your Events

Here are a few reasons:

Many event organizers put a lot of emphases on booking a speaker. That’s because a speaker is often the element which makes or breaks an entire event.

If you are hiring a keynote speaker for the first time, then some aspects needed to be taken into consideration before booking speakers.

So this article highlights a few guidelines which will make your job much more manageable

1. Inspires People to Push Their Limits

Confidence is essential in any medium and especially in a field where taking the stage is part of the job. After all, it takes much courage to speak out loud, and upfront about issues others wouldn’t admit.

When you’re booking a keynote speaker, you’re offering the audience a formative experience unlike any other.

The Benefits of Booking a Keynote Speaker for Your Events

People are dealing with problems on a regular basis, whether there are pressing issues in their personal lives or the stresses, they’re facing at work. Because of this, they’re probably looking for a positive influence in their lives.

It’s only natural they would want to overcome the obstacles they’re facing or to better themselves in some regards.

This is where a keynote speaker brings the value the people want. The courage, the know-how and the charm of the performer is something they aspire to. So it’s safe to say that after a presentation, some of those virtues rub off onto the listeners.

2. Engages with Crowd

While on stage, keynote speakers deliver valuable lessons to the participants.

Many speakers use audience engagement as part of their act, and it does wonders for them.

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Being more than just a tutor, the speaker also acts as a performer. He touches the audience’s hearts and minds with an inspiring speech and even manages to get a lot of energized reactions out of them.

But not only that, but an excellent keynote speaker also takes his listeners through a rollercoaster of emotions.

He will say many things they wanted to hear, but also those who might challenge their beliefs. Simply put, the speaker gets a conversation going, and the people will be more than excited to participate.

3. Helps Your Numbers Go up

Throughout the article, you have seen how booking a keynote speaker has a powerful impact on your audience. People enjoy having experiences of the highest quality.

What does this mean for your business?

Your business directly benefits if the people end up leaving the venue entirely satisfied – either smarter, more inspired or with just a smile on their face.

Positive experiences get people talking and this, in turn, brings more attention to your events. Also, it shouldn’t come off as a surprise if the attendance for future events grows exponentially.

This means your business establishes a positive reputation for itself, a fact which significantly boosts brand loyalty.

Either way you put it, hiring the right speaker is an excellent investment for the foreseeable future.

One Click Away from Hiring a Keynote Speaker

Your event will greatly benefit from adding an outstanding keynote speaker on the program. Moreover, your audience, especially, will be very appreciative of this.

1. Establish a Clear Budget

Organizing an event is an arduous task and requires much planning. An important aspect that you have to consider is the budget that you’ll have at your disposal for booking a keynote speaker.

Many different prices go on the market, and they generally fluctuate depending on the speaker’s request, fame or the scope of their performance.

In this situation, the general advice is to plan your budget accordingly and to establish how much you can afford to spend.

Afterward, you can look into booking speakers which check all the boxes concerning price and what they can offer for your event.

Booking a Keynote Speaker for the First Time? Here's What You Need to Know

2. Do Online Research

Many keynote speakers often work with booking and management agencies. These agencies offer them the freedom to focus on their expertise without having to worry about event scheduling or promotion.

When looking to book a keynote speaker, what you want to do is first check an agency’s website, where you can find a catalog which allows you to browse through an assortment of talents.

Here is some information that you need to take into consideration:

  • Description. Many speakers have a short description or a slogan that perfectly encapsulates the tone of their performance, and it gives you a good idea of what type of services they can offer.
  • Reviews. Impressions from previous clients which have worked with the speaker are a good indicator that what they’re promising is genuine and of the highest quality.
  • History. Many keynote speakers can be industry veterans with many years of experience under their belt. Having knowledge of a speaker’s previous engagements will tell you about their previous feats, and it can be an indicator of how experienced they are with performing on stage.
  • Videos. Short snippets from their previous performances give you a clear picture of what you can expect when you’re going to hire them for your event.

Once you know what to look out for, then you can leave some room for other factors.

3. Pick a Speaker Depending on the Audience

Whether you are organizing a corporate event or something less formal, what you want to do is to pick a speaker that fits the audience’s preferences.

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For example, Dave Caperton is a keynote speaker which makes clever use of comedy to get his points across to the audience. He is the ideal pick for corporate events where the attendants expect a motivating speech with a few good laughs in between.

On the other hand, maybe you would want to present new ideas to the audience. In that case, Stefanie Sacks is a keynote speaker which offers insight into the importance of nutrition in the workplace culture.

Top Mistakes to Avoid when Booking a Keynote Speaker

When you organize an event, you’ll need to consider many aspects ahead of time – sometimes even one year in advance, depending on the type and size of the event.

A speaker has the purpose of adding value to your event, so booking one is not a decision you can make at random.

Booking a speaker is one of the essential aspects we’re going to talk about in this article and the most common mistakes associated when trying to find the right one.

Here’s what you can do to avoid them.

Top Mistakes to Avoid when Booking a Keynote Speaker

1. Booking a Keynote Speaker Too Late

In-demand keynote speakers are usually booked months in advance. By taking action too late, you will end up not finding the best choice for the type of event you’re organizing and settling for a speaker who will not meet your needs.

How to avoid this mistake:

As soon as you set the event’s date, you need to start the speaker research, so you find and book one as soon as possible.

2. Not Defining the Event’s Purpose

Every event has a purpose – whether it’s to entertain, educate, motivate or inspire. This is something important to take into consideration before starting the entertainment research because it will take you in the right direction.

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How to avoid this mistake:

Think about what your audience would want to get out of the event you’re organizing. Try to figure out what type of show your audience would appreciate.

If they want to learn about a specific topic, then you need to find a keynote speaker who has the expertise to teach your audience something new about said topic.

For example, if your goal is to organize a corporate event and you want the participants to be captivated by an entertainer, then you can consider booking a keynote speaker such as Ron Pearson. He can capture an audience’s interest for hours because no matter what, his goal will be for your audience to have fun no matter what.

3. Having a Presentation Which Is Too Long

Programs which last more than two hours are not the best choice for all types of events.

In some cases, keynotes longer than one hour can most certainly bore participants or make them lose their interest in what the speaker has to say.

How to avoid this mistake:

Look for keynote speakers who can keep their presentation below one hour and can provide at the same time valuable content or high-quality in that time frame.

Charles Marshall is an excellent example in this case. He’s a funny motivational speaker whose programs can go as low as 45 minutes. At the same time, Charles even does breakout sessions, which means you can have shorter sessions during your event that will help you engage the participants.

Book the Right Keynote Speaker for Every Event

Booking a keynote speaker is a must for most type of events. To ensure you’re going to make the best choice, it’s essential not to make these top three common mistakes.

If you want to make the best choice and to hire the best keynote speaker for your event, then make sure to take the information presented in this article into account.

We hope our tips will help you with your next events.  If you want to book from an agency that checks all the boxes regarding quality, then why not work with us? Simply call 615 283 0039 or browse our catalog to book the best speakers out there!

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