Are you planning a special event fundraiser? In this case, you’ve probably already figured out that solely selling tickets is not enough to cover your costs — and that you will have to increase your event’s fundraising capabilities to reach your goals.
This article is meant to help you with this challenge. Keep reading to discover proven strategies that you can use to add some “oomph” to your fundraising events and raise more money.
Organizing a fundraising event is a traditional way of gathering support for a cause. It’s no surprise why, considering that their potential for raising money is significant.
However, while they can be extremely lucrative, charity events also require an investment of resources and careful planning. However, it would help if you weren’t discouraged or intimidated by this. With proven fundraising event ideas, your next event can be a resounding success.
Be sure to keep on reading this article, because the following ideas which we’re going to highlight will surely capture your interest and inspire you.
1. Raise more money for your non-profit without leaving your home? Yes, it is possible.
While the idea of hosting an online fundraising event may be overwhelming, there are several benefits that you can’t get from an in-person fundraiser:
Lower costs: No rental fees, no meals, no travel costs, no venue fees! The money you save on expenses will help you do more.
Exposure: Your audience can attend your online gala from the comfort of their living room. This makes it possible to attract a worldwide audience instead of the usual donors in your community.
Data gathering: When attendees enter their signup information, that data can be captured and added to your donor database. Making it one of the most proven fundraising event ideas.
Longevity: When the Livestream is over, the virtual fundraising campaign continues. Your online event can be viewed for months allowing you to raise more money.
Sponsorship: Digital sponsorship is more accessible than in-person ones. Smaller companies that don’t have the staff or budget to support a live event are often willing to sponsor a virtual fundraiser.
Engagement: The number of options for keeping your audience engaged online is astonishing. Consider adding a group chat to your virtual event. Take audience polls and post the results. Using a hashtag makes it easy to see what your audience is saying about your event and easy for donors to connect.
2. A Benefit Concert
Music is an appropriate addition to most events. However, in the case of a fundraising event, it can be a goldmine.
Organizing a concert can be one of the proven fundraising event ideas that you can set into action. Regardless of the event’s size, the place where you want to host it, and how many people you’re aiming to attract, you can find a music act that will fit your event’s needs.
In terms of monetizing a benefit concert, you have many options at your disposal, such as:
- Charging for tickets.
- Including donation boxes.
- Selling concert merch.
- Charging an additional fee for backstage access.
Once you’ve established the scale of your benefit concert and which are the best ways to monetize it, you can go ahead and hire the best musicians or bands that you think will fit the bill and begin to raise more money for your organization.
3. A Variety Show
With this type of event, your focus will have to be on the entertainment aspect.
Although there is no need for a large stage or a huge venue, you will have to pay extra attention to what kind of entertainment you will offer your guests. Try to pick something that the vast majority of your guests will enjoy.
For example, you can organize a magic-infused event and have variety show performers entertain and delight your guests. Pick acts that are interactive to make the audience feel more involved in the event.
4. An Auction
Organizing an auction can be one of the proven fundraising event ideas. They are known for their potential to raise money and they’re beneficial when it comes to engaging the participants.
The key to organizing a successful auction is to have the right items for sale. Look for items that your donors are going to find exciting. Plus, know that the more exclusive an item is, the better.
Art is usually a choice you can’t go wrong with at an auction. Also, you can even use this opportunity to hire an artist to paint an item that will be auctioned off.
Heidi Schwartz is a live event painter that you won’t regret hiring, as she can immortalize your event into one painting.
Her painting will most likely be highly-coveted by all those attending your charity, making it an ideal item to include in your auction.
5. Leverage Event Merchandise
Selling merchandise as part of your event can be an excellent addition to your fundraising toolkit. This will help you increase your event’s ROI and boost brand awareness. People will wear your brand – and pay for this.
Furthermore, it’s an idea that allows you to get creative and go beyond simply staking t-shirts with your organization’s logo in a booth somewhere.
One of the best things about merchandise is that almost anything can fit this category. Here are just some ideas of different items you could include:
- Fridge magnets
- Plushies / Toys
- Coffee cups
- Phone cases
- Tote bags
- Pet bandannas
- …. the list can go on and on.
When it comes to choosing the proper merchandise for your fundraising event, you will want to consider a couple of things. The first thing is the type of event you are hosting.
Some fundraising events may be more formal and require a more expensive and refined selection of merchandise, while other events may not have such strict requirements.
Another thing to take into account is the cool factor. Nobody wants to walk around town in a mundane t-shirt, so whatever type of merchandise you go for, make it look good! Have fun with the design; create something unique and appealing to your audiences that has your branding on it, and people will likely want to buy it!
6. Include a Raffle
A raffle is an event where the prize is given to one or more winners selected by chance. To enter the raffle, attendees will need to purchase an additional ticket, which will help them raise more money.
Raffles are very popular among nonprofit organizations because they are easy to organize and often require little preparation. It’s also a fun and easy way for people to further support your organization without investing a lot of time or money.
Here are some best practices to keep in mind to get the most out of this:
1. Don’t feel like you need to line up a bunch of prizes. Having one big-ticket / high-value item that preferably ties in with your event’s theme is likely enough to get people interested.
2. Offer players a fun novelty item to indicate their participation in the raffle and make them feel special. Depending on your event’s theme, this can be anything from a quirky pin to a Golden Ticket.
Want to Learn More about How to Plan Profitable Fundraising Events?
Now you know more about some of the best ways to maximize your fundraiser’s potential for raising money. But a lot more goes into planning a standout event that cultivates support and attracts new donors.
If you want to continue building your knowledge around this topic, we encourage you to check out some of the other articles featured on our blog.
From choosing the best themes to effective ways to boost participation, they can help you learn more about what it takes to plan and execute successful nonprofit fundraising events.
Which Proven Fundraising Event Ideas Will You Go For?
If implemented well, the ideas featured in this article can help you raise much money for your cause, so we hope you will consider giving them a try.
If you need help finding the right performer for your event, you can give us a call at (615) 283-0039, and we will gladly assist you!